Project with Russian bloggers in Tokyo
Finding trends in the fashion capitals of the world
Reinforce the image of Syoss as a brand that channels trends, a brand that is aware of the latest directions in hair styling, coloring and hair care.
In this project, it was important to step away from the austere salon image by shifting the focus to Street Style, where many new trends emerge before finding their way to catwalks and red carpets.
Three female bloggers received an invitation from Syoss to go to Japan in search of trends and inspiration.
- SMM / PR
79 275 video views on Maria Ivakova’s page https://www.instagram.com/p/BjzOv8cnqcS/?taken-by=maria_ivakova
59 750 video views on Karina Istomina’s page
44 540 video views on Alexandra Burimova’s page